Why Choose VTS. Consulting?
Paid Search Engine Marketing
Paid SEM, or Paid Search Engine Marketing, is sponsored advertising on popular search engines (such as Google or Bing) for specific keywords related to your business, products, or services. This is not to be confused with search engine optimization; while in SEO you rank organically over time, paid SEM is an instant way to rank at the same level by purchasing the spot.
Our Method
VTS has a granular and agile approach to paid SEM. Each campaign is specifically tailored to your business. We separate campaigns to ensure that the money is spent in the right places—not just to increase the volume of visitors, but to gain leads that end in sales. Our basis for everything related to paid SEM is constant improvement. Our team will also be transparent with you, telling you exactly how much you are spending and where.
Is Paid SEM Right For My Business?
If consumers want your service, products, or information, and you as a company can inform them, show them, and sell them what they are looking for, then PPC is perfect to lead them to you as quickly as possible.
How We Do It?
Tracking
Many actions are considered conversions, but some of those are more difficult to track than others. Empirical360 has the tools necessary for those harder-to-track actions and experience in building custom solutions, so we have the means to track everything back to the original search term.
Scalability and Budgeting
When you advertise on popular search engines, there will be an increase in customer volume. Whole account scaling (increasing your budget based on the amount of conversions made) is often the next step. We certify that your cost-per-acquisition and key performance indicators stay intact as you scale, and also let you know the point at which it is no longer worth it to scale